KEVLOVE is a woman's dream.It is the portrait of a lifetime and the creativeexpression of her love for sailing.
Kevlove is created by Elena Filippina artistic wit.
This line of bags purses and fashion accessories finds its roots in Elena's family tradition and business. Her father a sailing passionate, founded Veleria Velnova in 1959 in the small town of Bogliaco on the shores of Lake Garda. The sailmaking laboratory was born of Mr Filippini's own strenght and willingness to invent his ideal job. Noone taught him how to make sails. It all began with concoction of inborn skills, cretivity and intuition, all of this animated by his desire to pursue a dream. It is such determination that guides the youngest of his three daughters, Elena. She blends the power ofa strong tradition with revolutionary ideas, thus inventing her own style. Kevlove allows Elena to live an experimental journey as it offers a new perspective with a flavor of history.
Kevlar, dacron, and nylon are sail materials that, along with hooks, pulleys and other sailing hardware are given new lives. Such components are transformed by the designer's feminine touch, becoming stylish items that offer an unseen and futuristic vision of the sailing world. Curious bags, elegant purses and other fashionable accessories are all uniquely created.
The name KEVLOVE is meant to evoke technicality and love, rationality and completeness.KEV is for Kevlar, an unusually strong and lightweight material typically used in the sailing world. And LOVE expresses the passion which supports this project and its bond to a family tradition. Together they embrace the past and the present, carrying on the name of a brand and a family.